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Book: Emotional Design: Why We Love (or Hate) Everyday Things
Quotes of Book: Emotional Design: Why We Love
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  1. Donald A. Norman _ Emotional Design: Why We Love

    It is only at the reflective level that consciousness and the highest levels of feeling, emotions, and cognition reside. It is only here that the full impact of both thought and emotions are experienced. At the lower visceral and behavioral levels, there is only affect, but without interpretation or consciousness. Interpretation, understanding, and reasoning come from the reflective level.
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