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Author: Ash Maurya
Quotes of Author: Ash Maurya
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  1. Ash Maurya _ Running Lean: Iterate from

    The structure of this interview largely follows a usability testing format described by Steve Krug in his book, Rocket Surgery Made Easy {New Riders Press}. I
    book-quote

  2. Ash Maurya _ Running Lean: Iterate from

    When people need to get a job done, they hire a product or service to do it for them. The marketer's task is to understand what jobs periodically arise in customers' lives for which they might hire products the company could make. - Clayton M. Christensen
    book-quote
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