Book: America
Quotes of Book: America
LIVE OR DIE': the graffiti message on the pier at Santa Monica is mysterious, because we really have no choice between life and death. If you live, you live, if you die, you die. It is like saying 'be yourself, or don't be!' It is stupid, and yet it is enigmatic. You could read it to mean that you should live intensely or else disappear, but that is banal. Following the model of 'payor die!', 'your money or your life!', it would become ' your life or your life!'. Stupid, again, since you cannot exchange life for itself. And yet there is poetic force in this implacable tautology, as there always is when there is nothing to be understood. In the end, the lesson of this graffiti is perhaps: 'if you get more stupid than me, you die! book-quoteThis country is without hope. Even its garbage is clean, its trade lubricated, its traffic pacified. The latent, the lacteal, the lethal - life is so liquid, the signs and messages are so liquid, the bodies and the cars are so fluid, the hair so blond, and the soft technologies so luxuriant, that a European dreams of death and murder, of suicide motels, of orgies and cannibalism to counteract the perfection of the ocean, of the light, of that insane ease of life, to counteract the hyperreality of everything here. book-quoteWe criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology. book-quotesociologybaudrillard
