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Book: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Quotes of Book: Growth Hacker Marketing: A
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  1. Ryan Holiday _ Growth Hacker Marketing: A

    10. What books would you recommend to an aspiring entrepreneur? Some quick favorites: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout The 48 Laws of Power by Robert Greene The 33 Strategies of War by Robert Greene Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams Contagious: Why Things Catch On by Jonah Berger The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism by Matt Mason Rules for Radicals: A Pragmatic Primer for Realistic Radicals by Saul D. Alinsky The New New Thing: A Silicon Valley Story by Michael Lewis Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Eleven Rings: The Soul of Success by Phil Jackson and Hugh Delehanty Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui Gonzo Marketing: Winning Through Worst Practices by Christopher Locke"
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  2. Ryan Holiday _ Growth Hacker Marketing: A

    As Sean Ellis, one of the first growth hackers-he coined the term with Patrick Vlaskovits-puts it: "Focusing on customer acquisition over 'awareness' takes discipline. . . . At a certain scale, awareness/brand building makes sense. But for the first year or two it's a total waste of money."
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  3. Ryan Holiday _ Growth Hacker Marketing: A

    A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable and scalable
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  4. Ryan Holiday _ Growth Hacker Marketing: A

    The more your users stick, the more it will spread
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  5. Ryan Holiday _ Growth Hacker Marketing: A

    The focus needs to be in improving customer retention
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  6. Ryan Holiday _ Growth Hacker Marketing: A

    Growth HAcking is more of a mindset that a tool kit
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  7. Ryan Holiday _ Growth Hacker Marketing: A

    Whatever your current state is, it can be better
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