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Book: Growth Hacker Marketing
Quotes of Book: Growth Hacker Marketing

Ryan Holiday _ Growth Hacker Marketing
The imperative is clear: stop sitting on your hands and start getting them dirty.
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Ryan Holiday _ Growth Hacker Marketing
A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like "branding" and "mind share," growth hackers relentlessly pursue users and growth-and when they do it right, those users beget more users, who beget more users. They are the inventors, operators, and mechanics of their own self-sustaining and self-propagating growth machine that can take a start-up from nothing to something.
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Ryan Holiday _ Growth Hacker Marketing
Before he became the most brilliant and famous man in the ad business, David Ogilvy sold ovens door-to-door. Because of that, he never forgot that advertising is just a slightly more scalable form of creating demand than door-to-door sales.
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Ryan Holiday _ Growth Hacker Marketing
raw growth is great, but at the end of the day, we're running businesses here. We want to turn stats into dollars.
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Ryan Holiday _ Growth Hacker Marketing
The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. -AARON GINN
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Ryan Holiday _ Growth Hacker Marketing
It feels good, but it's so very wrong.
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Ryan Holiday _ Growth Hacker Marketing
Aaron} had previously believed that if you came up with a great idea people would use it. But he realized now that you couldn't expect people to come to you; you had to pull them in.
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Ryan Holiday _ Growth Hacker Marketing
It doesn't matter how many people know about you or how they find out about you. It matters how many sign up. If handing out flyers on the street corner accomplishes that, then consider it growth hacking.
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