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Book: Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
Quotes of Book: Let My People Go Surfing: The
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  1. Yvon Chouinard _ Let My People Go Surfing: The

    If we could all come to see our consumer products as tools that help us to live our real lives-rather than as substitutes and surrogates for that life-we would need many fewer products to be happy.
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  2. Yvon Chouinard _ Let My People Go Surfing: The

    Yet despite the plethora of articles, books, films, and warning from scientists and even the military saying that global warming is the single biggest threat to the security of mankind-governments, businesses, and you and I continue to refuse to take meaningful steps to reverse the problem.
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  3. Yvon Chouinard _ Let My People Go Surfing: The

    Anyone who thinks you can have infinite growth on a finite planet is either a madman or an economist. -Kenneth Boulding
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  4. Yvon Chouinard _ Let My People Go Surfing: The

    When there is no crisis, the wise leader or CEO will invent one. Not by crying wolf but by challenging the employees with change.
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  5. Yvon Chouinard _ Let My People Go Surfing: The

    Patagonia's image is a human voice. It expresses the joy of people who love the world, who are passionate about their beliefs, and who want to influence the future. It is not processed; it won't compromise its humanity. This means that it will offend, and it will inspire."
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  6. Yvon Chouinard _ Let My People Go Surfing: The

    The competition always stayed close on our heels, but we managed to keep innovating and improving our products.
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  7. Yvon Chouinard _ Let My People Go Surfing: The

    So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to conduct our business more responsibly to applications beyond the outdoor apparel industry. We were willing to sacrifice short-term returns for long-term financial and environmental gains. Tin Shed Ventures serves as a vehicle for the third pillar of Patagonia's mission statement: " . . . use business to inspire and implement solutions to the environmental crisis." But it also serves to do good in the world: providing funding for people who have business ideas that could help solve the environmental crisis. It is really the small private businesses we hope to influence. It is the tens of thousands of young people who dream of owning their small farm someday. All of us working together can create the change that we need.
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  8. Yvon Chouinard _ Let My People Go Surfing: The

    Patagonia brings to mind, as we once wrote in a catalog introduction, "romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors." Our intent was to make clothing for those rugged southern Andes/Cape Horn conditions. It's been a good name for us, and it can be pronounced in every language.
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  9. Yvon Chouinard _ Let My People Go Surfing: The

    Buy less; buy better. Make fewer styles; design better.
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  10. Yvon Chouinard _ Let My People Go Surfing: The

    when we consider the purchase of anything, to ask ourselves, both as producers and consumers: Is this purchase necessary? Do I really need a new outfit to do yoga? Can I do well enough with something I already have? And will it do more than one thing?
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  11. Yvon Chouinard _ Let My People Go Surfing: The

    Again, like the Zen approach to archery or anything else, you identify the goal and then forget about it and concentrate on the process. Measure
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  12. Yvon Chouinard _ Let My People Go Surfing: The

    Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.
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