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Book: Let My People Go Surfing: The Education of a Reluctant Businessman
Quotes of Book: Let My People Go Surfing: The
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  1. Yvon Chouinard _ Let My People Go Surfing: The

    Patagonia's image arises directly from the values, outdoor pursuits, and passions of its founders and employees. While it has practical and nameable aspects, it can't be made into a formula. In fact, because so much of the image relies on authenticity, a formula would destroy it. Ironically, part of Patagonia's authenticity lies in not being concerned about having an image in the first place. Without a formula, the only way to sustain an image is to live up to it. Our image is a direct reflection of of who we are and what we believe.
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  2. Yvon Chouinard _ Let My People Go Surfing: The

    It's okay to be eccentric, as long as you are rich; otherwise you're just crazy.
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  3. Yvon Chouinard _ Let My People Go Surfing: The

    Function must dictate form.
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  4. Yvon Chouinard _ Let My People Go Surfing: The

    The sooner a company tries to be what it is not, the sooner it tries to "have it all," the sooner it will die.
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  5. Yvon Chouinard _ Let My People Go Surfing: The

    You have to be true to yourself; you have to know your strengths and limitations and live within your means.
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  6. Yvon Chouinard _ Let My People Go Surfing: The

    The goal was to teach every employee in the company our business and environmental ethics and values.
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  7. Yvon Chouinard _ Let My People Go Surfing: The

    We needed philosophical and inspirational guides to make sure we always asked the right questions and found the right answers.
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  8. Yvon Chouinard _ Let My People Go Surfing: The

    Looking back now, I see that we made all the classic mistakes of a growing company.
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  9. Yvon Chouinard _ Let My People Go Surfing: The

    I found that the Russians had destroyed much of their country trying to keep up with the United States in their arms race.
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  10. Yvon Chouinard _ Let My People Go Surfing: The

    In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness.
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  11. Yvon Chouinard _ Let My People Go Surfing: The

    Sometimes good ideas spring from having a sense of where you want to go, of having a vision of the next level of products.
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  12. Yvon Chouinard _ Let My People Go Surfing: The

    Work had to be enjoyable on a daily basis."
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