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Book: On the Air: The Encyclopedia of Old-Time Radio
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John Dunning _ On the Air: The Encyclopedia
Sanborn customers threatened to boycott the product. The Chicago Tribune pronounced the show "vomitous," and of course congressmen hemmed and hawed. The result, according to Time, was that a "thoroughly alarmed" NBC and J. Walter Thompson apologized publicly and "announced that they would never do it again." Mae West became an instant persona non grata in radio: at NBC it was forbidden to utter her name on the air, an unwritten ban that was still in effect 12 years later.
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