Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia
Clara, Lu, and Em began as a skit in a sorority house at Northwestern University around 1925. Urged by their classmates to put it on radio, the three creators-Louise Starkey, Isobel Carothers, and Helen King-went to WGN, Chicago, wheedled a timeslot, and did their first broadcasts gratis. By January 1931 they had attracted enough local attention to go on NBC. For a year it was an evening series, moving to the daytime schedule for Super Suds Feb. 15, 1932, and becoming the first soap opera in broadcast history. book-quote
