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Book: On the Air: The Encyclopedia of Old-Time Radio
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John Dunning _ On the Air: The Encyclopedia
After a short trial as a weekly show, the serial leaped to a 1932 rating of 25 points, becoming one of the all-time favorites of the air. Berg journeyed into the Lower East Side for her research, browsing among the rat-infested tenements, vegetable stands, and pushcarts. She went incognito, to avoid inhibiting the people with her celebrity. She did take a Radio Mirror reporter on a tour through narrow Orchard Street in 1936, showing him the wellspring of The Goldbergs
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