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Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia

John Dunning _ On the Air: The Encyclopedia
He studied everything on the air, "listened to radio until it was coming out of my ears, getting the feel of it." This was a brand new ball game: "it wouldn't do any good to roll your eyes or clap your hands" to capture an audience. He decided to rope in the studio audience and let them laugh-on microphone-at his gags. This was unknown territory: before Cantor, studio audiences were sternly warned to make no noise of any kind while the shows were on the air. No laughter was permitted: even a muffled cough would bring an usher with a finger to his lips. This policy changed forever when Cantor and announcer Jimmy Wallington went down into the audience, snatched the hats off their wives' heads, and chased each other around the stage while the audience shrieked hysterically. After the broadcast, John Reber of J. Walter Thompson called with the excited news that Cantor had "just invented audience participation.
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