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Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia
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  1. John Dunning _ On the Air: The Encyclopedia

    The Four-Star Playhouse was developed for NBC, partly to help counter the CBS talent raid that had lured Jack Benny, Amos 'n' Andy, and Edgar Bergen away from the older network. The NBC response was predictable: a barrage of new shows with big-name Hollywood talent. It didn't work: by then there were so many similar shows on the air that the public didn't care, and most of the new NBC shows soon vanished.
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