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Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia

John Dunning _ On the Air: The Encyclopedia
Each episode began and ended in trouble," wrote Erik Barnouw. "Sunny stretches were in the middle. A Friday ending was expected to be especially gripping, to hold interest over the weekend. A serial was not conceived in terms of beginning or end; such terms had no meaning. It ended when sponsorship ended.
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