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Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia

John Dunning _ On the Air: The Encyclopedia
The Hummerts perfected a soap formula that was best explained by Erik Barnouw. A series of narrative and dramatic hooks was woven into a three- or four-week main storyline. Before the main crisis was resolved, the next one was stirred in as a subplot, which was brought up to a full boil as the old story was resolved and dropped. It was the simplest kind of radio, ripe for satire: comics Bob Elliott and Ray Goulding had little to exaggerate in their Mary Backstayge, Noble Wife skits.
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