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Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia

John Dunning _ On the Air: The Encyclopedia
As early as 1953 there was talk of television. Perhaps Macdonnell saw the writing on the wall when he told the press that "our show is perfect for radio," that Gunsmoke confined by a picture couldn't possibly be as authentic or attentive to detail. Behind the scenes, he was intrigued. If the cast could be left intact {a major problem, for the once-slender Bill Conrad had ballooned in recent years, giving him an appearance far different from what a listener saw in the mind} and if the spirit and integrity of the radio show could be maintained … well, it might be interesting.
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