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Book: On the Air: The Encyclopedia of Old-Time Radio
Quotes of Book: On the Air: The Encyclopedia

John Dunning _ On the Air: The Encyclopedia
The premise of Heart's Desire was simple: people wrote in asking for things; the better the cause, the better their chances of getting it. Up to 50,000 letters a week came in, to be read and judged by staff. The goal was, first of all, entertainment: letters that would make good air copy. This usually meant a tug at the heartstrings, a hearty laugh, or something bizarre {one woman wanted a washing machine so she wouldn't have to wash her husband's pants in the creek-he had refused to speak to her since finding a frog in his pocket}.
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