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Book: Summary: Yes! - Noah Goldstein, Steve Martin and Robert Cialdini: 50 Scientifically Proven Ways To Be Persuasive
Quotes of Book: Summary: Yes! - Noah
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  1. BusinessNews Publishing _ Summary: Yes! - Noah

    4. Reward appropriate behavior openly and generously If you want to persuade people to do the right thing, add some sort of public display which acknowledges the right kind of behavior. Even adding a simple smiley face to their bill whentheir account is in order, for example, will encourage people to keep doing the right thing. This kind of positive feedback can be proven scientifically to be more effective than complaining about bad behavior. Find something good to focus on and build on that. 5.
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