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Book: The Art of Choosing
Quotes of Book: The Art of Choosing
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  1. Sheena Iyengar _ The Art of Choosing

    Erich Fromm in his 1941 book "Escape from Freedom", about the nature of one of our culture's most cherished values. Fromm argues that freedom is composed of two complementary parts. A common view of freedom is that it means "freedom from the political, economic, and spiritual shackles that have bound men," which defines it as the absence of others forcibly interfering with the pursuit of our goals. In contrast to this "freedom from," Fromm identifies an alternate sense of freedom as an ability: the "freedom to" attain certain outcomes and realize our full potential. "Freedom from" and "freedom to" don't always go together, but one must be free in both senses to obtain full benefit from choice. A child may be allowed to have a cookie, but he won't get it if he can't reach the cookie jar high on the shelf.
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