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Book: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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  1. Scott Galloway _ The Four: The Hidden DNA of

    Perhaps that's why, of the Four, Google seems the most retiring, the most likely to remove itself from the limelight. "Gods don't take curtain calls," John Updike famously wrote of Ted Williams's refusal to come out of the dugout to acknowledge the crowd after his last at bat. Lately, Google seems to prefer to keep its cap low over its eyes,
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