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Book: The Innovator's Dilemma
Quotes of Book: The Innovator's Dilemma
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  1. Clayton M. Christensen _ The Innovator's Dilemma

    In the instances studied in this book, established firms confronted with disruptive technology typically viewed their primary development challenge as a technological one: to improve the disruptive technology enough that it suits known markets. In contrast, the firms that were most successful in commercializing a disruptive technology were those framing their primary development challenge as a marketing one: to build or find a market where product competition occurred along dimensions that favored the disruptive attributes of the product."
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