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Book: Trust Me, I'm Lying: Confessions of a Media Manipulator
Quotes of Book: Trust Me, I'm Lying:
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  1. Ryan Holiday _ Trust Me, I'm Lying:

    The economics of the internet are exploited to change public perception-and sell product.
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  2. Ryan Holiday _ Trust Me, I'm Lying:

    Even if we are not angels in our lives, we ask: How dare you hold yourself up in front of us as a human being? If you don't feel shame, then we will make you feel shame-or perhaps, you will feel shame so we don't have to.
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  3. Ryan Holiday _ Trust Me, I'm Lying:

    Twitter isn't designed to help you get in and get out with the best information as quickly as possible-it's supposed to suck you into either a contentious world of argument and debate or an echo chamber that reassures you everyone thinks like you do.
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  4. Ryan Holiday _ Trust Me, I'm Lying:

    The fundamental purpose of most people at Facebook working on data is to influence and alter people's moods and behaviour. They are doing it all the time to make you like stories more, to click on more ads, to spend more time on the site.
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  5. Ryan Holiday _ Trust Me, I'm Lying:

    Hopelessness, despair-these drive us to do nothing. Pity, empathy-those drive us to do something, like get up from our computers to act. But anger, fear, excitement, laughter, and outrage-these drive us to spread.
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  6. Ryan Holiday _ Trust Me, I'm Lying:

    If you're like me, you've sat and stared in fascination at the pictures of the ruins of Detroit that get passed around the internet."
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  7. Ryan Holiday _ Trust Me, I'm Lying:

    What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.
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  8. Ryan Holiday _ Trust Me, I'm Lying:

    it turns out that the more unbelievable headlines and articles readers are exposed to, the more it warps their compass-making the real seem fake and the fake seem real. The more extreme a headline, the longer participants spend processing it, and the more likely they are to believe it. The more times an unbelievable claim is seen, the more likely they are to believe it.4
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  9. Ryan Holiday _ Trust Me, I'm Lying:

    So today, as RSS buttons disappear from browsers and blogs, just know that this happened on purpose, so that readers could be deceived more easily.
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  10. Ryan Holiday _ Trust Me, I'm Lying:

    Publicity does not come easily, profits do not come easily, and knowledge does not come easily.
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  11. Ryan Holiday _ Trust Me, I'm Lying:

    Roger Ebert calls snarking "cultural vandalism." He's right. Snark makes culture impossible, or rather, it makes the conditions that make culture possible impossible. Earnestness, honesty, vulnerability: These are the targets of snark. "Snark functions as a device to punish human spontaneity, eccentricity, nonconformity, and simple error. Everyone is being snarked into line," he wrote.
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  12. Ryan Holiday _ Trust Me, I'm Lying:

    In 1948, long before the louder, faster, and busier world of Twitter and social media, Paul Lazarsfeld and Robert Merton wrote: The interested and informed citizen can congratulate himself on his lofty state of interest and information and neglect to see that he has abstained from decision and action. In short, he takes his secondary contact with the world of political reality, his reading and listening and thinking, as a vicarious performance…. He is concerned. He is informed. And he has all sorts of ideas as to what should be done. But, after he has gotten through his dinner and after he has listened to his favored radio programs and after he has read his second newspaper of the day, it is really time for bed.5 This is the exact reaction that web content is designed to produce. To keep you so caught up and consumed with the bubble that you don't even realize you're in one.
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