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Book: Understanding Media: The Extensions of Man
Quotes of Book: Understanding Media: The
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  1. Marshall McLuhan _ Understanding Media: The

    Arquímedes dijo una vez: <> Hoy en día, habría señalado nuestros medios de comunicación electrónicos y habría dicho: <>. Pero una vez que hemos entregado nuestros sentidos y nuestros sistemas nerviosos a las manipulaciones de quienes tratan de sacar provecho aniquilando nuestros ojos, oídos, nervios y cerebro, el resultado será que ya no tendremos derechos.
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  2. Marshall McLuhan _ Understanding Media: The

    Jack Paar mentioned that he once had said to a young friend, "Why do you kids use 'cool' to mean 'hot'?" The friend replied, "Because you folks used up the word 'hot' before we came along.
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  3. Marshall McLuhan _ Understanding Media: The

    The price of eternal vigilance is indifference.
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  4. Marshall McLuhan _ Understanding Media: The

    War and the fear of war have always been considered the main incentives to technological extension of our bodies. Indeed, Lewis Mumford, in his The City in History, considers the walled city itself an extension of our skins, as much as housing and clothing. More even than the preparation for war, the aftermath of invasion is a rich technological period; because the subject culture has to adjust all its sense ratios to accommodate the impact of the invading culture.
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  5. Marshall McLuhan _ Understanding Media: The

    In accepting an honorary degree from the University of Notre Dame a few years ago, General David Sarnoff made this statement: "We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.
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  6. Marshall McLuhan _ Understanding Media: The

    Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Subrational beings have no means of achieving such a ratio or proportion in their sense lives but are wired for fixed wave lengths, as it were, having infallibility in their own area of experience. Consciousness, complex and subtle, can be impaired or ended by a mere stepping-up or dimming-down of any one sense intensity, which is the procedure in hypnosis. And the intensification of one sense by a new medium can hypnotize an entire community.
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  7. Marshall McLuhan _ Understanding Media: The

    The artist is always engaged in writing a detailed history of the future because he is the only person aware of the nature of the present.
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  8. Marshall McLuhan _ Understanding Media: The

    To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.
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  9. Marshall McLuhan _ Understanding Media: The

    Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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  10. Marshall McLuhan _ Understanding Media: The

    Art is anything you can get away with.
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  11. Marshall McLuhan _ Understanding Media: The

    The medium is the message.
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