"Television Is the New Television: The Unexpected Triumph of Old Media in the Digital Age" explores the evolving landscape of media in our digital era. The author examines how traditional television has adapted and thrived amid the rise of streaming services and digital platforms. Rather than being rendered obsolete, old media has found new ways to engage audiences, leveraging its established brand power and broad reach.
The book emphasizes the resilience of television and its ability to intersect with new technologies. It argues that traditional broadcasters are not only surviving but are also harnessing digital tools to enhance their storytelling and viewer interaction. By embracing change, these media entities have carved out a significant presence in the digital marketplace.