A meme is simply a unit of memorable cultural information. It can be as small as a tune or a metaphor, as big as a philosophy or religious concept. Hell is a meme; so are the Pythagorean theorem, A Hard Day's Night, the wheel, Hamlet, pragmatism, harmony, "Where's the beef?," and of course the notion of the meme itself.
( Michael Pollan )
[ The Botany of Desire: A ]
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