In Joseph Heller's book "Picture This," the author prompts readers to reconsider the concept of greatness in art. He suggests that discussions about what constitutes a great painting often carry an underlying disconnect, as the term "great" might not accurately capture the essence of the artwork itself. Instead of focusing on the painting's significance or value, Heller emphasizes that we should appreciate it as simply a painting, devoid of inflated expectations.

This perspective invites a more authentic engagement with art, encouraging us to see paintings for what they are rather than imposing preconceived notions of greatness. Heller's insights challenge traditional views on art valuation, highlighting the need to approach each work with fresh eyes and an appreciation for its individual qualities, rather than its reputation.