At Ogilvy & Mather, founder David Mather established the practice of sending each new branch head a nested set of wooden dolls-each doll opens to reveal a smaller replica of the doll. Inside the smallest is a message: "If each of us hires people who are smaller than we are, we shall become a company of dwarfs; but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants."1
( Gerald A. Michaelson )
[ Sun Tzu - The Art of War for ]
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