By the eighteenth century the most reliable way to get a bath was to be insane. Then they could hardly soak you enough. In 1701, Sir John Floyer began to make a case for cold bathing as a cure for any number of maladies. His theory was that plunging a body into chilly water produced a sensation of "Terror and Surprize" which invigorated dulled and jaded senses.
( Bill Bryson )
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