Common sense dictates that if you want to maximize scientific creativity, you...

Common sense dictates that if you want to maximize scientific creativity, you find some bright people, give them the resources they need to pursue whatever idea comes into their heads, and then leave them alone for a while. Most will probably turn up nothing, but one or two may well discover something completely unexpected. If you want to minimize the possibility of unexpected breakthroughs, tell those same people they will receive no resources at all unless they spend the bulk of their time competing against each other to convince you they already know what they are going to discover.
That's pretty much the system we have now. {p. 135}