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He noted that although normally you associate Quality with objects, feelings of Quality sometimes occur without any object at all. This is what led him at first to think that maybe Quality is all subjective. But subjective pleasure wasn't what he meant by Quality either. Quality decreases subjectivity. Quality takes you out of yourself, makes you aware of the world around you. Quality is opposed to subjectivity.

( Robert M. Pirsig )
[ Zen and the Art of Motorcycle ]
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