Helping me feel like a good dad is not a Job to Be Done. It's important to me, but it's not going to trigger me to pull one product over another into my life. The concept is too abstract. A company couldn't create a product or service to help me feel like a good dad without knowing the particular circumstances in which I'm trying to achieve that. The jobs I am hiring for are those that help me overcome the obstacles that get in the way of making progress toward the themes of my life-in specific circumstances. The full set of Jobs to Be Done as I go through life may roll up, collectively, into the major themes of my life, but they're not the same thing."
( Clayton M. Christensen )
[ Competing Against Luck: The ]
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