...his success in public relations had been due primarily to his masterful...

...his success in public relations had been due primarily to his masterful utilization of a single public relations technique: identifying himself with a popular cause. This technique was especially advantageous to him because his philosophy--that accomplishment, Getting Things Done, is the only thing that matters, that the end justifies any means, however ruthless--might not be universally popular. By keeping the public eye focused on the cause, the end, the ultimate benefit to be obtained, the technique kept the public eye from focusing on the methods by which the method was to be obtained.

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