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If they're told, "The drug has a 95 percent survival rate," people, including...
Author:
Robert M. Sapolsky
Book:
Behave: The Biology of Humans
Viewed:
2 -
Published at:
4 years ago
If they're told, "The drug has a 95 percent survival rate," people, including doctors, are more likely to approve it than when told, "The drug has a 5 percent death rate.
( Robert M. Sapolsky )
[ Behave: The Biology of Humans ]
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