In 1970, psychologists Bibb Latane and John Darley created an experiment in...

In 1970, psychologists Bibb Latane and John Darley created an experiment in which they would drop pencils or coins. Sometimes they would be in a group, sometimes with one other person. They did this six thousand times. The results? They got help 20 percent of the time in a group, 40 percent of the time with one other person. They decided to up the stakes, and in their next experiment they had someone fill out a questionnaire. After a few minutes, smoke would start to fill the room, billowing in from a wall vent. They ran two versions of the experiment. In one, the person was alone; in the other, two other people were also filling out the questionnaire. When alone, people took about five seconds to get up and freak out. Within groups people took an average of 20 seconds to notice. When alone, the subject would go inspect the smoke and then leave the room to tell the experimenter he or she thought something was wrong. When in a group, people just sat there looking at one another until the smoke was so thick they couldn't see the questionnaire. Only three people in eight runs of the group experiment left the room, and they took an average of six minutes to get up. The findings suggest the fear of embarrassment plays into group dynamics. You see the smoke, but you don't want to look like a fool, so you glance over at the other person to see what they are doing. The other person is thinking the same thing. Neither of you react, so neither of you becomes alarmed. The third person sees two people acting like everything is OK, so that third person is even less likely to freak out. Everyone is influencing every other person's perception of reality thanks to another behavior called the illusion of transparency. You tend to think other people can tell what you are thinking and feeling just by looking at you. You think the other people can tell you are really worried about the smoke, but they can't. They think the same thing. No one freaks out. This leads to pluralistic ignorance-a situation where everyone is thinking the same thing but believes he or she is the only person who thinks it. After the smoke-filled room experiment, all the participants reported they were freaking out on the inside, but since no one else seemed alarmed, they assumed it must just be their own anxiety.

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