individuals are concerned not
with the moral issue of realizing these standards, but with
the amoral issue of engineering a convincing impression that
these standards are being realized. Our activity, then, is
largely concerned with moral matters, but as performers we
do not have a moral concern in these moral matters. As
performers we are merchants of morality. Our day is given
over to intimate contact with the goods we display and our
minds are filled with intimate understandings of them; but it
may well be that the more attention we give to these goods,
th e more d is ta n t we feel from them and from those who are
believing enough to buy them. To use a different imagery,
the very obligation and profitablility of appearing always in
a steady moral light, of being a socialized character, force
with the moral issue of realizing these standards, but with
the amoral issue of engineering a convincing impression that
these standards are being realized. Our activity, then, is
largely concerned with moral matters, but as performers we
do not have a moral concern in these moral matters. As
performers we are merchants of morality. Our day is given
over to intimate contact with the goods we display and our
minds are filled with intimate understandings of them; but it
may well be that the more attention we give to these goods,
th e more d is ta n t we feel from them and from those who are
believing enough to buy them. To use a different imagery,
the very obligation and profitablility of appearing always in
a steady moral light, of being a socialized character, force
( Erving Goffman )
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