Viewed: 67 - Published at: 8 years ago

innovator's dilemma: Should we invest to protect the least profitable end of our business, so that we can retain our least loyal, most price-sensitive customers? Or should we invest to strengthen our position in the most profitable tiers of our business, with customers who reward us with premium prices for better products?

( Clayton M. Christensen )
[ The Innovator's Solution: ]
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