It is a second-generation Seattle-scene record label; all of its artists are young people who came to Seattle after they graduated college in search of the legendary Seattle music scene and discovered that it didn't really exist--it was just a couple of dozen guys who sat around playing guitar in one another's basements--and so who were basically forced to choose between going home in ignominy or fabricating the Seattle Music scene of their imagination from whole cloth. This led to the establishment of any number of small clubs, and the foundation of many bands, that were not rooted in any kind of authentic reality whatsoever but merely reflected the dreams and aspiration of pan-global young adults who had flocked to Seattle on the same chimera hunt.
( Neal Stephenson )
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