It proposes to each of us that we transform ourselves, or our lives, by buying...

It proposes to each of us that we transform ourselves, or our lives, by buying something more.
This more, it proposes,will make us in some way richer - even though we will be poorer by having spent our money.
Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour. {P. 125}