Just Plain Bill was one of the biggest {and first} successes of daytime radio, enjoying a run of more than two decades. It exploited a favored theme of producers Frank and Anne Hummert: life in a small town. The precise location of Hartville was not revealed, but it was always thought to be somewhere in the Midwest. The serial was unusual in at least two aspects: the protagonist was male, and the musical bridges were played on guitar and harmonica, giving it a sound quite unlike the organ-drenched serials around it. Bill Davidson was one of the first great philosophers of serial drama. He was the male counterpart of Ma Perkins, predating that staunch old mother of the air by almost a year. He ran a barbershop, but what Bill did best was meddle in the lives of his friends, all for their own good. He got involved under protest, arguing in that marvelously caring voice that "this is really none of my affair" while the announcer returned to put it in perspective: How can Bill, drawn into the middle of this romantic triangle, straighten out the lives of his friends?
( John Dunning )
[ On the Air: The Encyclopedia ]
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