One factor was the Barbie group at Ogilvy & Mather, the ad agency that had, in the seventies, acquired Carson/Roberts. By 1984-a year after Sally Ride's landmark space flight, the same year as Geraldine Ferraro's historic bid for the U.S. vice presidency-Mattel urged O&M creative director Elaine Haller and writer Barbara Lui to, in Lui's words, "express where women were and where they wanted their daughters to be at the time." Upon hearing that, Lui told me last year, she remembered her own childhood on Manhattan's Upper West Side. "My mother's words came to me," she said. "My name is Barbara-I was called Bobbie at home-and my mother used to say, 'Bobbie, you can do anything,' " which, with a few revisions, became the doll's new slogan: "We girls can do anything, right, Barbie?
( M.G. Lord )
[ Forever Barbie: The ]
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