Quinn wrote a script. He took the character Luke Gray out of the store and, in an inspired moment, renamed him Fibber McGee. He called his script Fibber McGee and Molly, but for some reason the agency people handling the Johnson account didn't like it. They wanted to call it Free Air. It was, after all, about a middle-aged pair of married vagabonds who travel down America's highways, stopping occasionally for gasoline and some engaging talk about Johnson's Car Wax. But there was a problem with this title: Sinclair Lewis had used it on a short story and, as Yoder was told, wanted $50,000 for its release. So Fibber it was-perhaps the luckiest bad break in all radio. An audition record was made, and Johnson's Wax bought the show. It would premiere on Monday night, April 16, 1935, with Smackout still running on the same {Blue} network, as a six-a-week quarter-hour feature at 10 A.M.
( John Dunning )
[ On the Air: The Encyclopedia ]
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