Research by psychologist Steven Sloman and marketing expert Phil Fernbach shows that people who claim to understand complicated political topics such as cap and trade and flat taxes tend to reveal their ignorance when asked to provide a detailed explanation without the aid of Google. Though people on either side of an issue may believe they know their opponents' positions, when put to the task of breaking it down they soon learn that they have only a basic understanding of the topic being argued. Stranger still, once subjects in such studies recognize this, they reliably become more moderate in their beliefs.
( David McRaney )
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