So, let me guess," she says, "you are the guy doing the software."
"Yeah," he admits, a little defensive, "but the software is the only interesting part of this whole project. All the rest is making license plates."
That wakes her up a little. "Making license plates?"
"It's an expression my that my business partner and I use," Randy says. "With any job, there's some creative work that needs to be done-new technology to be developed or whatever. Everything else-ninety-nine percent of it-is making deals, raising capital, going to meetings, marketing and sales. We call that stuff making license plates.
"Yeah," he admits, a little defensive, "but the software is the only interesting part of this whole project. All the rest is making license plates."
That wakes her up a little. "Making license plates?"
"It's an expression my that my business partner and I use," Randy says. "With any job, there's some creative work that needs to be done-new technology to be developed or whatever. Everything else-ninety-nine percent of it-is making deals, raising capital, going to meetings, marketing and sales. We call that stuff making license plates.
( Neal Stephenson )
[ Cryptonomicon ]
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