Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!' " People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page."
( Walter Isaacson )
[ Steve Jobs ]
www.QuoteSweet.com