Take Evernote, a start-up that offers productivity and organization software, which made the companywide decision to delay spending even a penny on marketing for the first several years of its growth. As Evernote's founder, Phil Libin, told a group of entrepreneurs in a now-classic talk, "People {who are} thinking about things other than making the best product, never make the best product." So Evernote took "marketing" off the table and instead poured that budget into product development. This undoubtedly slowed brand building at first-but it paid off. Why? Because Evernote is far and away the most superior productivity and note-taking application on the planet. Today, it practically markets itself.
( Ryan Holiday )
[ Growth Hacker Marketing: A ]
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