The bulk of the advertising directed at children today has an immediate goal. "It's not just getting kids to whine," one marketer explained in Selling to Kids, "it's giving them a specific reason to ask for the product." Years ago sociologist Vance Packard described children as "surrogate salesmen" who had to persuade other people, usually their parents, to buy what they wanted. Marketers now use different terms to explain the intended response to their ads-such as "leverage," "the nudge factor," "pester power." The aim of most children's advertising is straightforward: Get kids to nag their parents and nag them well.
( Noam Chomsky )
[ Requiem for the American ]
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