The Martin and Lewis Show was developed by NBC in the wake of the stinging CBS talent raids that lured Jack Benny and others to the younger network. NBC announced a talent hunt: the network was searching for rising young performers for radio and television. Soon thereafter a network executive caught the nightclub act of Dean Martin and Jerry Lewis, who had been performing together for several years and had developed some name recognition within the industry while remaining largely unknown to the general public.
( John Dunning )
[ On the Air: The Encyclopedia ]
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