The world of Shindana-of top Mattel brass working side by side with the founders of Operation Bootstrap, the Watts-based job training program under whose auspices the toy company was formed-was a far cry from the way the thirtieth-anniversary issue of Barbie magazine depicted Barbie's world in 1966. "Our inner cities burned but the pot roast couldn't," the caption says under a picture of Barbie at a Tupperware party. "Mom and Dad and the leaders they elected tried to keep a lid on things." As I said in this book's opening chapter, studying Barbie sometimes requires the ability to hold contradictory ideas in one's head at the same time. When it comes to Mattel and representations of racial diversity, this is especially true. Although the Handlers have not been part of Mattel for twenty years, the company can still be viewed as a cousin to the Hollywood studios. Mattel actually did get into the movie business in the seventies, when its Radnitz Productions produced the Academy Award-winning Sounder, another multicultural product that predated the multicultural vogue.
( M.G. Lord )
[ Forever Barbie: The ]
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