This leaves companies like General Mills and McDonald's with two options if they hope to grow faster than the population: figure out how to get people to spend more money for the same three-quarters of a ton of food, or entice them to actually eat more than that. The two strategies are not mutually exclusive, of course, and the food industry energetically pursues them both at the same time.
( Michael Pollan )
[ The Omnivore's Dilemma: A ]
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