To be sure, Barbie is a toy, and in market research sessions, as Barbie's first advertising copywriter Cy Schneider has pointed out, children, presented with choices that can be characterized as "tasteful, gaudy, gaudier, or gaudiest," invariably choose "gaudiest." But Barbie is also a reflection of her times-or a reflection of how market researchers and professional prognosticators interpret them. And perhaps therein lies the paradox.
( M.G. Lord )
[ Forever Barbie: The ]
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