What should be evident from the studies on the backfire effect is you can never win an argument online. When you start to pull out facts and figures, hyperlinks and quotes, you are actually making the opponent feel even surer of his position than before you started the debate. As he matches your fervor, the same thing happens in your skull. The backfire effect pushes both of you deeper into your original beliefs. Climate scientist John Cook and psychologist Stephan Lewandowsky write in their pamphlet, The Debunking Handbook, "A simple myth is more cognitively attractive than an over-complicated correction." Multiple lines of research back up this advice.
( David McRaney )
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